Yesterday, STYLEBK. attended the official Media Launch of the Dion Lee For Target Collection. The event was styled to perfection with a distinct Dion Lee aesthetic. Held in a lofty warehouse space in the heart of the city, we were treated with a beautiful sit down lunch where we were able to mingle with other industry friends. There were accents of Cobalt Blue present in the event styling, to highlight the collection’s feature colour. The entire Dion Lee For Target collection was on display at the event, in amongst mirrored feature sculptures and ultra contemporary furnishings. Our place setting names were stuck directly on to the table, as was the #dionleefortarget hashtag stuck to the wall. The event space was sharp, edgy and ultra modern, which is the aesthetic we all know and love from Dion Lee.
This particular designer collaboration that Target has launched is extremely exciting. Previously having collaborated with Missoni and Dannii Minogue, they are now able to add Dion Lee to this impressive line up. The beauty of these designer collaborations that Target has released, is that Australians are now able to access extraordinary design talent that they may not otherwise have been able to afford. The formula must be working, as customers are falling over themselves to get hold of these affordable designer pieces.
Read more about the Dion Lee For Target collection and where to buy here.